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Blue Ocean Strategy

Blue Ocean Strategy is about how to create uncontested market space and make the competition irrelevant. In this interactive “action learning” course delegate will learn the advanced application of Blue Ocean Strategy and Value Innovation tools, methodologies, and frameworks. Participants will gain an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive strategic thinking.

Learning Outcomes

Upon successful completion of this course, the participant will be able to:

  • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts;

  • Apply Blue Ocean Strategy principles, frameworks and tools;

  • Start developing Blue Ocean Strategy for your organization;

  • Understand how to engage their colleagues in a Blue Ocean Strategy process.

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