Cargo Marketing & Business Development 

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing. Air cargo is an important income generating opportunity for an airport. This course will provide you with the knowledge you need to start building and developing your cargo business network. Learn how to invigorate your marketing campaigns and craft fresh ideas to attract new cargo business to your airport. Through discussions, practical examples and exercises, gain insight into the factors that drive the air cargo business and learn new practices for leveraging them.

Learning Outcomes

By the end of this course, participants will be able to:

• Find out the latest e-commerce opportunities for the cargo market;

• Acquire fundamental marketing tools and reap immediate results;

• Identify and implement a strategic marketing plan;

• Gain in-depth insight into the cargo market, including future trends and developments;

• Find out how to plan and develop your strategies with market research data;

• Learn to understand your customer business and develop products to suit them;

• Establish key connections with other marketing professionals in the industry.