A Business Strategy Game
Micromatic is designed to be used in both graduate and undergraduate courses related to strategic management as well as in MBA courses for corporate learners. Micromatic allows participants to experience the kind of issues that are involved in managing a small manufacturing operation
($2 million to $4 million in annual sales). In the game, the company sells its product in three sales regions, one of which can be either the European Union or China. participants managing Micromatic must have a coordinated strategy (e.g. marketing, operations, and finance are in sync) to achieve success.
Because of the number and type of decisions the participants must make, Micromatic is classified as a medium to complex business simulation game. This helps participants understand how the functional areas of a business fit together without being bogged down in needless details and provides participants with an excellent capstone experience in decision-making.
Micromatic is a great distance learning tool that offers boundless research potential.
Our Simulations Include:
Nile Academy uses a group of business simulation games intended for teaching undergraduate, graduate, and corporate learners effective business skills.