Public Relations Management

This program deals with the application of public relations tools and techniques and the management of public relations campaigns. Topics include methods of public relations research, strategic planning, preparation of public relations materials, and the use of controlled and uncontrolled media.

Learning Outcomes

Upon successful completion of this course, the participant will be able to:

  • Integrate public relations into marketing by using public relations research and strategic planning;

  • Organize and promote special events;

  • Create related content for publications;

  • Work and communicate competently in a variety of broadcast media for public relations coverage;

  • Demonstrate an understanding of how to manage crises and public issues.